PROFILE

Art director and visual designer currently working at S and Friends agency in Belgrade, with over five years of professional practice across agency and freelance work.

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I hold a Bachelor’s degree in Digital Arts from the Faculty of Media and Communications, University of Belgrade, graduating in 2022 with multiple academic awards, including Best Student of the Year, Best Infographics Project, and Best Graduation Project.

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My education was strongly concept-led, focused on idea generation, articulation, and problem framing. Prior academic studies in psychology continue to inform how I think about perception, emotion, and meaning in visual communication.

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Over the past four and a half years, I’ve worked within an agency structure spanning branding and event production. I’ve contributed to projects across 2D design, 3D visuals, spatial concepts, and production-oriented outputs. This context shaped a practice that moves comfortably between concept, visual direction, and execution, with a strong awareness of real-world constraints.

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Experimentation is central to my work. I began exploring AI-based creative tools early, driven by curiosity and potential rather than polish. I actively seek new processes and visual languages, treating technology as a way to extend creative thinking and keep work contemporary, relevant, and forward-facing.

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Design is not a task-based role for me, but a way of observing, structuring, and responding to the world through ideas, form, and aesthetics.